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Trust Us, We'Re Experts!
19,90 CHF *
zzgl. 3,50 CHF Versand

The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there's too much information out there and not enough hours in a day to sort it all out. We should stop trusting them right this second. In their new book Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future, Sheldon Rampton and John Stauber, authors of Toxic Sludge Is Good For You, offer a chilling exposé on the manufacturing of 'independent experts.' Public relations firms and corporations know well how to exploit your trust to get you to buy what they have to sell: Let you hear it from a neutral third party, like a professor or a pediatrician or a soccer mom or a watchdog group. The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they have to say-preferably in an 'objective' format like a news show or a letter to the editor. And in some cases, they have been paid handsomely for their 'opinions.' For example: You think that nonprofit organizations just give away their stamps of approval on products? Bristol-Myers Squibb paid $600,000 to the American Heart Association for the right to display AHA's name and logo in ads for its cholesterol-lowering drug Pravachol. SmithKline Beecham paid the American Cancer Society $1 million for the right to use its logo in ads for Beecham's Nicoderm CQ and Nicorette anti-smoking ads. You think that a study out of a prestigious university is completely unbiased? In 1997, Georgetown University's Credit Research Center issued a study which concluded that many debtors are using bankruptcy as an excuse to wriggle out of their obligations to creditors. Former U.S. Treasury Secretary Lloyd Bentsen cited the study in a Washington Times column and advocated for changes in federal law to make it harder for consumers to file for bankruptcy relief. What Bentsen failed to mention was that the Credit Research Center is funded in its entirety by credit card companies, banks, retailers, and others in the credit industry; that the study itself was produced with a $100,000 grant from VISA USA, Inc. and MasterCard International; and that Bentsen himself had been hired to work as a credit-industry lobbyist. You think that all grassroots organizations are truly grassroots? In 1993, a group called Mothers Opposing Pollution (MOP) appeared, calling itself 'the largest women's environmental group in Australia, with thousands of supporters across the country.' Their cause: A campaign against plastic milk bottles. It turned out that the group's spokesperson, Alana Maloney, was in truth a woman named Janet Rundle, the business partner of a man who did P.R. for the Association of Liquidpaperboard Carton Manufacturers-the makers of paper milk cartons. You think that if a scientist says so, it must be true? In the early 1990s, tobacco companies secretly paid thirteen scientists a total of $156,000 to write a few letters to influential medical journals. One biostatistician received $10,000 for writing a single, eight-paragraph letter that was published in the Journal of the American Medical Association. A cancer researcher received $20,137 for writing four letters and an opinion piece to the Lancet, the Journal of the National Cancer Institute, and The Wall Street Journal. Rampton and Sta...

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
Zum Angebot
How to Invest in Debt: A Complete Guide to Alte...
29,90 CHF *
zzgl. 3,50 CHF Versand

With this nuts-and-bolts guide, savvy and novice investors can profit from personal and corporate debt, including municipal tax liens, defaulted credit card debt, discount promissory notes, mortgage foreclosures, and micro loans. Anyone can participate in these investments, but not all of these options are as easy as calling a broker – they require some legwork and research – so many of these opportunities often go untapped. While there are many books on alternative investment ideas, none provide this level of practical information and advice. How To Invest in Debt provides everything readers need to capitalize on these investments. Readers will discover: How to find and purchase debt at a deep discount How to do effective due diligence and pick the ones that are most likely to pay off How to collect debt, and the secrets to making short-term high interest loans Buying future streams of cash flow Overcoming what could go wrong before it happens And much more. Dozens of charts, table, forms, spreadsheets, and diagrams empower readers to get started right away, with all the tools they will need to collect and analyze data and pursue the most profitable opportunities. How To Invest in Debt shows that if you're willing to do the work, you can profit from debt.

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
Zum Angebot
Swimming Upstream: A Lifesaving Guide to Short ...
27,90 CHF *
ggf. zzgl. Versand

Short films have come into their own, not least in part due to the incredible new ways to distribute them, including the Web, cell phones, new festivals devoted to shorts--even television and theatres. This is the ultimate guide for anyone who's made a short film and wonders what to do next. Whether your short film is meant to be a calling card, a segue to a feature film, or you just want to recoup some of the costs, this book describes the potential paths for distribution. Written by the short film programmer of the Tribeca Film Festival and featuring contributions from top film festival directors, as well as studio, marketing, and technology executives, this book shows you what's important to the decision makers and gatekeepers. This is the definitive handbook filled with insider information available nowhere else.

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
Zum Angebot
Life Is Calling
15,90 CHF *
ggf. zzgl. Versand

INCREASE PERFORMANCE, OPTIMIZE RESULTS, HIT TARGETS IN LIFE WITHOUT AN INCREASE IN EFFORT FROM YOU. Nothing about you is haphazard. You chose your look, your location, your loved ones and friends, your home and your surroundings, the food you eat, music preferences, what you laugh and cry at, books you read, vocation, hobbies, work, interests and more besides. You're a living breathing work in continual progression, you are creating and expressing even now. Yet given all of that - how often are you happy? Every day is a new day - it's another chance to recreate, to make a difference, to redraw who you are and what you do. How you live, interact and connect with daily life means everything, for your achievements you'll take back with you to Spirit as your personal contribution to life, to physicality and to time... Each passing day is a new chance to create - it's a blank page sitting, waiting to be written. How you use it and what you write is completely your own choice, what you do and how you live is up to you. You are completely individual, free and quite unique, no one else upon the planet is exactly like you. No one knows the life you know or has had the same experience, no one thinks in the same manner - or moves in the same circles... No one else upon Earth's surface can replace you. Everything you are - connects and integrates, all you've been and ever will be - stems from choices and decisions you have taken. Yes other people interact, but they too are on a journey of their making. They too need to belong, to be loved and understood, they too search for the place they feel they fit. To know exactly who we are we must first know who we're not, and every answer that is needed lies within. Never before has it been more important for us to wake up to life and reality, a reality we all consciously and subconsciously create. Not only were we born on Earth to live, love and explore - we came to rescue and help loved ones, to grow and make a difference, and to contribute something back to Earth itself. Life is Calling... will help you manifest your own life plan - and before very long you will know exactly what that is... Labelled a phenomenon and channelled by spirit, this incredible interactive book will take you by the hand a deliver specific, tailored guidance at exactly the time and place you need it most, not only that, but you can share it with your loved ones and your friends. LIFE IS CALLING... is an interactive, talking book - written like a deck of cards but in book form, it makes a soul to soul link with upstairs every single time you pick it up for guidance. With over 377 different card like entries, it was compiled by Spirit as a verbally direct interchange with your own Guardian and with God in a way that's completely in tune with your life. This interactive guide book/oracle will take you forward as if by the hand through daily events, traumas, thoughts, obstacles and situations, to master targets and triggers that before now simply pushed and pulled you. Nothing happens by chance and when you see the whole picture, you can better connect, interact and communicate. Be inspired, acknowledged, recognised, understood and move onward and upward with life. You also form part of life's own web, we all do, but there are times that hot spots appear. On days when your own life is steady - you'll gain information to pass on - to help something or somebody else. Over 377 different cards or entries provide vital life tools that will help you grow in confidence, feel freer, love better, be happier and healthier than in years. You'll be linking & working directly with life's own creative forces to become the best version of all that you can be.

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
Zum Angebot
How to Invest in Debt: A Complete Guide to Alte...
21,99 € *
ggf. zzgl. Versand

With this nuts-and-bolts guide, savvy and novice investors can profit from personal and corporate debt, including municipal tax liens, defaulted credit card debt, discount promissory notes, mortgage foreclosures, and micro loans. Anyone can participate in these investments, but not all of these options are as easy as calling a broker – they require some legwork and research – so many of these opportunities often go untapped. While there are many books on alternative investment ideas, none provide this level of practical information and advice. How To Invest in Debt provides everything readers need to capitalize on these investments. Readers will discover: How to find and purchase debt at a deep discount How to do effective due diligence and pick the ones that are most likely to pay off How to collect debt, and the secrets to making short-term high interest loans Buying future streams of cash flow Overcoming what could go wrong before it happens And much more. Dozens of charts, table, forms, spreadsheets, and diagrams empower readers to get started right away, with all the tools they will need to collect and analyze data and pursue the most profitable opportunities. How To Invest in Debt shows that if you're willing to do the work, you can profit from debt.

Anbieter: Thalia AT
Stand: 09.07.2020
Zum Angebot
The Short Screenplay: Your Short Film from Conc...
28,99 € *
ggf. zzgl. Versand

With the proliferation of digital video and the ease of access to relatively powerful editing software, many people of all ages and backgrounds are now making films. While there is certainly no shortage of books on the subject of screenwriting, none really address the needs and interests of these filmmakers, whether they be digital neophytes, dedicated amateurs, or future Fellinis. The problem is that the vast majority of screenwriting books treat the creation of the screenplay as somehow apart from the hands-on work of filmmaking. These books tend to focus on writing the initial draft of a Hollywood-style spec screenplay, or ?calling card script.? The Short Screenplay is aimed at people interested in writing films rather than screenplays, people who wish to see their cinematic ideas on the screen rather than on the page, and people who envision themselves as actively engaged in the process of bringing a film to life as screenwriters, screenwriter-directors, screenwriter-producers, or any other screenwriting hyphenate. The information in the book comes from real world experience: the author is an Emmy Award-winner with over twenty years experience in screenwriting and film production.

Anbieter: Thalia AT
Stand: 09.07.2020
Zum Angebot
Trust Us, We'Re Experts!
18,99 € *
zzgl. 3,00 € Versand

The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there's too much information out there and not enough hours in a day to sort it all out. We should stop trusting them right this second. In their new book Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future, Sheldon Rampton and John Stauber, authors of Toxic Sludge Is Good For You, offer a chilling exposé on the manufacturing of 'independent experts.' Public relations firms and corporations know well how to exploit your trust to get you to buy what they have to sell: Let you hear it from a neutral third party, like a professor or a pediatrician or a soccer mom or a watchdog group. The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they have to say-preferably in an 'objective' format like a news show or a letter to the editor. And in some cases, they have been paid handsomely for their 'opinions.' For example: You think that nonprofit organizations just give away their stamps of approval on products? Bristol-Myers Squibb paid $600,000 to the American Heart Association for the right to display AHA's name and logo in ads for its cholesterol-lowering drug Pravachol. SmithKline Beecham paid the American Cancer Society $1 million for the right to use its logo in ads for Beecham's Nicoderm CQ and Nicorette anti-smoking ads. You think that a study out of a prestigious university is completely unbiased? In 1997, Georgetown University's Credit Research Center issued a study which concluded that many debtors are using bankruptcy as an excuse to wriggle out of their obligations to creditors. Former U.S. Treasury Secretary Lloyd Bentsen cited the study in a Washington Times column and advocated for changes in federal law to make it harder for consumers to file for bankruptcy relief. What Bentsen failed to mention was that the Credit Research Center is funded in its entirety by credit card companies, banks, retailers, and others in the credit industry; that the study itself was produced with a $100,000 grant from VISA USA, Inc. and MasterCard International; and that Bentsen himself had been hired to work as a credit-industry lobbyist. You think that all grassroots organizations are truly grassroots? In 1993, a group called Mothers Opposing Pollution (MOP) appeared, calling itself 'the largest women's environmental group in Australia, with thousands of supporters across the country.' Their cause: A campaign against plastic milk bottles. It turned out that the group's spokesperson, Alana Maloney, was in truth a woman named Janet Rundle, the business partner of a man who did P.R. for the Association of Liquidpaperboard Carton Manufacturers-the makers of paper milk cartons. You think that if a scientist says so, it must be true? In the early 1990s, tobacco companies secretly paid thirteen scientists a total of $156,000 to write a few letters to influential medical journals. One biostatistician received $10,000 for writing a single, eight-paragraph letter that was published in the Journal of the American Medical Association. A cancer researcher received $20,137 for writing four letters and an opinion piece to the Lancet, the Journal of the National Cancer Institute, and The Wall Street Journal. Rampton and Sta...

Anbieter: Thalia AT
Stand: 09.07.2020
Zum Angebot
Swimming Upstream: A Lifesaving Guide to Short ...
24,20 € *
ggf. zzgl. Versand

Short films have come into their own, not least in part due to the incredible new ways to distribute them, including the Web, cell phones, new festivals devoted to shorts--even television and theatres. This is the ultimate guide for anyone who's made a short film and wonders what to do next. Whether your short film is meant to be a calling card, a segue to a feature film, or you just want to recoup some of the costs, this book describes the potential paths for distribution. Written by the short film programmer of the Tribeca Film Festival and featuring contributions from top film festival directors, as well as studio, marketing, and technology executives, this book shows you what's important to the decision makers and gatekeepers. This is the definitive handbook filled with insider information available nowhere else.

Anbieter: Thalia AT
Stand: 09.07.2020
Zum Angebot
Swimming Upstream: A Lifesaving Guide to Short ...
21,49 € *
ggf. zzgl. Versand

Short films have come into their own, not least in part due to the incredible new ways to distribute them, including the Web, cell phones, new festivals devoted to shorts--even television and theatres. This is the ultimate guide for anyone who's made a short film and wonders what to do next. Whether your short film is meant to be a calling card, a segue to a feature film, or you just want to recoup some of the costs, this book describes the potential paths for distribution. Written by the short film programmer of the Tribeca Film Festival and featuring contributions from top film festival directors, as well as studio, marketing, and technology executives, this book shows you what's important to the decision makers and gatekeepers. This is the definitive handbook filled with insider information available nowhere else.

Anbieter: Thalia AT
Stand: 09.07.2020
Zum Angebot